Your consumer web portal is the center post of an effective end-to-end, omnichannel communications management strategy. Web portals provide the ultimate brand exposure in a 21st century customer ecosystem, as well as a “home base” for customer self-servicing, allowing you to migrate services away from higher cost traditional servicing channels like your call center.
The anywhere convenience offered in a mobile application broadens your customer reach and their ability to self-service. Regardless of the number of channels you use to service and communicate with your customers, your web and mobile portals should provide intuitive, consistent aggregation of real-time account information and servicing features, delivering the access and control expected by today’s digital customer.
Using a Sunrise self-servicing portal has the following benefits:
- 24 Hour access – Customer can access their account whenever they choose
- Ease of use – Intuitive, easy-to-use interface leads to a better customer experience
- Mobile access – Sunrise includes integrated mobile device access
- Customer retention – An increase in customer satisfaction leads to higher customer retention