Blog: How Important Customer Communications Management is to Customer Experience

In his latest blog post for Finextra, Andrew Beatty, Head of Strategy, Banking at FIS expresses how important Customer Communications Management (CCM) is to the Customer Experience (CX).

In ‘Banking Modernization: Is It A Communication Breakdown?’ Beatty writes, ” As financial institutions are charging toward ever-increased market share growth and maximized operational efficiency, through lofty and worthy aspirations of digital transformation and customer experience improvements, banks must be careful to not lose sight of the fundamental value and critical need for timely and meaningful communications with customers.”

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