Director of Marketing

Send us your resume

Summary:

CEDAR CX Technologies is a leading provider of an innovative generation of powerful Private-Cloud-Based Managed Services solutions for Customer Communications Management (CCM), and Customer Experience Management (CXM), reshaping the way companies do business with their customers and partners.

CEDAR is seeking a Director of Marketing that will be a critical connection point between product, sales, customer, and business development teams, helping influence product strategy and leading go-to-market strategy and campaign execution. As such, the role will have primary responsibilities for:

  • Performing market, customer, and competitive research (primary or secondary) to segment the market and produce buyer insights, identifying what opportunities, challenges, and dynamics exist for the organization and its products
  • Leading new product/feature launches and generating demand
  • Guiding, creating, and delivering differentiated messaging and compelling content to communicate value to the market
  • Creating, implementing, and refining programs to drive awareness and engagement
  • Applying technology and data to increase marketing reach, grow segmentation, accelerate demand, streamline processes and make more informed decisions
  • Managing the performance of the product marketing team, programs and collaboration with other stakeholders

Position Specific Competencies:

Market Understanding: undertake and oversee a continuous assessment, definition, and communication of market research, competitive intelligence, market dynamics, market segmentation, ideal customer profiles, buyer personas, influencers, and process, plus a route to market strategy

Guiding Product Strategy: collaborate with executives, product, and engineering teams to ensure product-market fit

  • Working with internal teams and customers to uncover latent market needs and understand value-based behaviors and perceptions to drive prioritization of roadmap features
  • Aligning new offerings/features to grow revenue/profit opportunities among both existing customers and new ICPs
  • Leading the development of messaging, content, tools, and programs that will be required to bring a product to market or increase velocity for existing offers
  • Identifying and building a dialogue with industry influencers to help shape direction

Create Positioning, Messaging, Storylines, and Content: ensure that compelling and impactful communications are created and delivered

  • Developing clear and crisp positioning that will guide messaging and other go-to-market strategies
  • Exploring and defining the core questions buyers need to have addressed throughout their buying and owning life cycles
  • Crafting storylines to communicate value and that can be applied and contextualized for different buying scenarios
  • Helping to create and execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by buyers
  • Articulating individual product stories within the context of the larger brand storyline
  • Inspiring and contributing to thought leadership development and delivery

Driving Impact: develop and execute programs for sustained market impact

  • Assisting corporate communications with influencer and media outreach and engagement
  • Collaborating with the demand-generation team to create and deliver compelling campaigns
  • Enabling sales, customer success, and partners by developing training, content, and tools to help market-facing personnel better understand and address buyer wants and needs
  • Helping to incorporate, apply or contextualize messaging and content to fit the needs of vertical solutions or field marketing
  • Coordinating the creation of content, enablement, and co-marketing programs with partner marketing
  • Coordinating the development of content, activities, and programs to drive adoption and retention with existing customers
  • Identifying, developing, and promoting upsell and cross-sell offers to customers
  • Fostering customer advocacy programs and communities

Applying Technology and Analytics to Drive Results: rely on data and technology to streamline processes and improve results, influencing, if not directly owning:

  • Digital marketing technologies to include, but not limited to, content marketing, personalization engines, email marketing, and social marketing tools
  • ABM and marketing automation platforms and tools to improve demand generation and conversion rates
  • Technology to improve the sales and partner experiences, including, but not limited to, digital content management for sales and partner relationship management
  • Customer community and advocacy platforms
  • Voice-of-the-customer platform and research survey tools
  • Customer data platforms and marketing analytics dashboards
  • Technologies to create engaging experiences, including, but not limited to, video and gamification

Managing the Budget and Resources: Beyond marketing and technical skills, must be a skilled manager helping to shape direction, ensure proper resourcing, and make adjustments based on key performance indicators (KPIs):

  • Performing zero-based budgeting for product marketing, aligning needs with performance goals, and justifying all planned expenses
  • Tracking spend against budget
  • Identifying and staffing product marketing resources, both generalists and specialists, to deliver on the established goals
  • Selecting and managing external agencies — creative, communications, and technical — to complement existing skills and meet specific goals
  • Establishing and tracking KPIs for individual initiatives and programs, and for team performance against business goals

Requirements:

Experience:

  • Seven or more years of B2B technology marketing experience
  • A minimum of seven in marketing management roles
  • Experience growing marketing function from the ground-up at smaller companies with minimal marketing capabilities
  • Direct experience in companies who provide SaaS and/or Hosted-managed Software Services

Track record:

  • Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contribution
  • To support the wide range of responsibilities encompassed within this leadership role, the candidates must possess an equally broad set of skills. Of particular importance is developing a ground-up marketing organization with currently little marketing resources

Excellent communication skills:

  • Listen keenly to both validate existing hypothesis and uncover new insights
  • Determine when to probe for additional information and when to push forward
  • Deliver clear, compelling, and articulate written and verbal communications
  • Command and sustain attention, and be, ideally, a natural, authentic storyteller and entertainer

Creative skills:

  • Has, ideally, a good eye for evaluating creative design options that will resonate with target buyers
  • Open to experimenting with new approaches, testing hypothesis, and establishing KPIs that can help determine effectiveness
  • Able to balance innovation against known and effective approaches

Analytical skills:

  • Natural inclination to measurement
  • Ability to identify signals and measures that can be incorporated into KPIs
  • Ability to analyze and interpret disparate datasets to derive insights
  • Intuition to challenge conclusions based solely on data patterns
  • Willingness to change direction based on results illustrated through analytics
  • Fortitude to acknowledge mistakes unearthed through measures, and ability to pivot rapidly to adjust

Technical skills:

  • Knowledge or direct experience with the technologies in use or planned is a plus
  • Ability to drive development and consensus on technology investment goals
  • Ability to guide the selection, purchase, implementation, and support of marketing technologies
  • Ability to develop and deliver business cases for technology purchases

Managerial skills:

  • Project planning and management
  • Build relationships with functions outside of product marketing, including corporate communications, demand generation, product management, engineering, sales, customer success, services, and IT
  • Budgeting experience
  • Mentoring and resource development skills to recruit and professionally develop team members
  • Experience in selecting and managing external resources
  • Ability to manage upward in the organization to influence executives, as well as downward

Leadership skills:

  • Consensus builder
  • Decisive decision maker
  • Persuasive influencer, with the ability to build enthusiasm for new plans

Experience:

  • Ten or more years of B2B technology marketing experience
  • A minimum of seven to ten years in marketing management roles
  • Experience growing marketing function from the ground-up at smaller companies with minimal marketing capabilities.
  • Direct experience in companies who provide SaaS and/or Hosted-managed Software Services

Track record:

  • Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contribution
  • To support the wide range of responsibilities encompassed within this leadership role, the candidates must possess an equally broad set of skills. Of particular importance is developing a ground-up marketing organization with currently little marketing resources

Excellent communication skills:

  • Listen keenly to both validate existing hypothesis and uncover new insights
  • Determine when to probe for additional information and when to push forward
  • Deliver clear, compelling, and articulate written and verbal communications
  • Command and sustain attention, and be, ideally, a natural, authentic storyteller and entertainer

Creative skills:

  • Has, ideally, a good eye for evaluating creative design options that will resonate with target buyers
  • Open to experimenting with new approaches, testing hypothesis, and establishing KPIs that can help determine effectiveness
  • Able to balance innovation against known and effective approaches

Analytical skills:

  • Natural inclination to measurement
  • Ability to identify signals and measures that can be incorporated into KPIs
  • Ability to analyze and interpret disparate datasets to derive insights
  • Intuition to challenge conclusions based solely on data patterns
  • Willingness to change direction based on results illustrated through analytics
  • Fortitude to acknowledge mistakes unearthed through measures, and ability to pivot rapidly to adjust

Technical skills:

  • Knowledge of or direct experience with the technologies in use or planned is a plus
  • Ability to drive development and consensus on technology investment goals
  • Ability to guide the selection, purchase, implementation, and support of marketing technologies
  • Ability to develop and deliver business cases for technology purchases

Managerial skills:

  • Project planning and management
  • Build relationships with functions outside of product marketing, including corporate communications, demand generation, product management, engineering, sales, customer success, services, and IT
  • Budgeting experience
  • Mentoring and resource development skills to recruit and professionally develop team members
  • Experience in selecting and managing external resources
  • Ability to manage upward in the organization to influence executives, as well as downward

Leadership skills:

  • Consensus builder
  • Decisive decision maker
  • Persuasive influencer, with the ability to build enthusiasm for new plans

Education:

  • Bachelor of Arts in marketing or business, or Bachelor of Science in computer science or engineering
  • Master of Business Administration a plus

Benefits:

  • Health, dental, vision, life, and disability insurance
    > Never pay a deductible in-network with our Health Reimbursement Arrangement (HRA)
  • Matching 401k
  • 10 vacation days + 5 floating holidays + 7 PTO days + 6 paid holidays
  • Casual dress
  • Flexible work hours
  • Fun, fast-paced environment
  • Many opportunities for advancement
  • 25 cent snacks
  • Free covered parking